The National organisation for women is a website that works towards the equality of women within American society and has been running since 1966. It is the largest organisation of feminist activists in the USA and now has 500,000 contributing members.
NOW works to eliminate discrimination and harassment in the workplace, schools, the justice system, and all other sectors of society. For example; secure abortion, birth control and reproductive rights for all women; end all forms of violence against women; eradicate racism, sexism and homophobia; and promoting equality and justice in American society.
NOW has organised marched within capital American cities since the 1960's in areas such as equal rights, reproductive rights and the issue of violence against women. NOW is also involved in the action against lesbian rights and is committed to fighting discrimination based on sexual orientation and gender identity in all areas such as; employment, health services, child custody and military policies. The website i have chosen has a lot of support compared to other race or religious minority groups, for example it now has 550 chapters in all 50 states, something that other groups do not have. This shows that feminisim is becoming less of an issue within American society, and in particular the modern American society.
This image which is situated on the 'about NOW' page is representative of the message the organisation is trying to portray. The slogan "we want it all.NOW" is telling everyone that the organisation is fighting for woman equality which should already be equal in todays world. The issues should be resolved already by now.